Modern trend: appeal to the professionals in the image
Since the issue of the correct image includes work not only on the appearance, but also on speech, as well as over facial expressions and other expressions of human individuality, changes can be quite serious. In the West, the image and style of a man turned into a real cult.
Almost every candidate for an important state post in America used image makers services. Even Arnold Schwarzneger did not ignore these experts, thanks to which the successfully played map of his popularity as a film actor did not leave a chance to other competitors.