The mystical history of the emergence of a company for the production of cosmetics Yves Rocher
Everything was changed by an unusual customer with the appearance of a fabulous sorcerer. She lived far from the city, and in order not to force the elderly lady to make a long way twice, Iv volunteered to go to her for a long time. Approaching the house, he found a healer to collect medicinal herbs. Catching an interested look of willow, the woman decided to share her knowledge with him. Her story so deeply sunk into the soul of the boy that he began to experiment in the attic of his house, mixing plant extracts.
Iv was looking forward to the evening when it was possible to close the bench, and rushed to his impromptu laboratory. According to the recipe for the healer, he created a cream from the expansion of veins based on a buttercious particle.
He packaged the first batch in pots and began to sell. Incredibly, but his products began to be eager to buy! Then IV came up with the idea of sending his goods by mail. But a real boom happened when he gave an advertisement in a famous Parisian newspaper. Letters came with bags. Sending parcels from La Gassiya with the goods of Mr. Rocher became the main work for local mail. In response to sent orders, he received warm letters from customers who saved his miracle cream. And in gratitude sent to everyone a small present.
So the tradition has been born, which to this day exists in Yves Rocher – not a single faithful buyer of the brand is left without a gift. It is unlikely that an old healer, who once shared his secrets with an inquisitive boy, could have assumed that over time he would turn into a biologist and owner of the world’s largest plant cosmetics company. Iv first nominated and developed the idea that nature is a source of beauty. And inspiration in it can be drawn endlessly.